Size and contrast
Make your QR code at least 15 mm square, and larger if it will be scanned from a distance. Use a dark code (100% K) on a light background: avoid light codes on dark backgrounds or low-contrast pairings, which are often unreadable.
The quiet zone
Leave an empty margin all the way around the code (the quiet zone). Keep text and decoration out of it: anything placed too close stops the code from being read.
Code quality
Place the code as a vector or in high resolution. A pixelated or blurry code will not scan. Always test it before printing.
Check before you send
- QR code ≥ 15 mm, larger if viewed from afar
- Dark code on a light background, strong contrast
- Quiet zone respected
- Vector/HD code, scan-tested
Frequently asked questions
Can I colour my QR code in my brand colours?
With care: keep a strong contrast between the code and its background, and test the scan. Shades that are too light break readability.
Not sure about your file?
Our AI assistant checks your file and flags anything that needs adjusting, and can even create your print-ready artwork, bleed included. Nothing goes to press without your approval.
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